Success Story
#02 | 03

Ruby Hotels

WIFI

WLAN + HOTSPOTSolutions

IT-Infrastruktur

Cloud-Backup

IT-Security

Analysis | Strategy | Consulting

Externer IT-Leiter

EXTERNal IT | Virtual CIO

Managed Service

Ruby is breaking new ground in the hotel industry, relying on innovative ideas, lean processes and digital solutions from aobis. Our success story with Ruby Hotels:

The Munich-based Ruby Group around founder and CEO Michael Struck is breaking new ground with its Lean Luxury philosophy. Founded in 2013, Ruby GmbH currently operates seven hotels with approx. 1,200 rooms, eleven further hotels with approx. 2,000 rooms are under construction. In Munich and Hamburg, Ruby also offers Ruby Works: flexible, high-quality co-working spaces in a stylish ambiance, connected to an inspiring office community. Through aobis Managed Service and the implementation of a scalable IT concept, all Ruby Hotels, and Ruby Works, as well as the central administration benefit from professional hardware and software support, the innovative VoIP solution, and a sound IT security plan.

Ruby Hotels Success Story

Ruby Gruppe keyfacts

BRANCH: Hospitality

LOCATIONS: 21

EMPLOYEES: 140

More about Ruby Hotels:

No office, one idea, two heads!

That could be the headline of this success story. It is always something very special when an idea manifests itself. And a vision becomes reality.

For Michael Struck (CEO Ruby Group) the goal was always clear: Ruby should occupy the number 1 position among the top hotels in Europe. Facilities, flair, and comfort as well as state-of-the-art technology were to set standards. One of the core challenges was to develop an IT concept that is flexible, resilient, and highly scalable, which relieves the staff and contributes to the active promotion of digitalization in order to revolutionize the hotel industry. The innovative use of self-check-in is just one example of many.

As a result, aobis was involved from the very beginning and, as a partner from the very beginning, was able to develop a unique IT concept together with Ruby which, thanks to its flexibility and standardization, can be rolled out immediately to every new hotel worldwide. This scaling effect enables targeted investment and resource planning. In addition, the aobis IT team is involved in the construction management of every new project from the very beginning. This shortens lead times, reduces construction costs, and thus enables secure and stable growth.

Solutions.

WLAN + HOTSPOT SOLUTIONS

IT-Infrastruktur

Cloud-Backup

IT-SECURITY

Analysis | STRATEGy | Consulting

Externer IT-Leiter

EXTERNal IT | Virtual CIO

Managed Service

FABIO HOFFMANN

MANAGING DIRECTOR

What makes this
partnership 
something special:

Together we are breaking new ground and actively shaping the future of the hotel industry. The high complexity of the requirements and the enormous pace play into our philosophy and bring our strengths to bear. This allows us to constantly develop and optimally support Ruby on its expansion course. The Ruby karma and spirit are contagious and make you want more!

Ruby is breaking new ground in the hotel industry, focusing on lean processes and digital solutions. We value aobis as a reliable partner who, with its innovative ideas and constant support, has been instrumental in helping us to meet this demand since the very beginning.

Michael Struck

CEO Ruby Gruppe